Tracking audits your agency can put its name on.
A fixed-price audit of a client's GA4, Google Tag Manager, ad pixels and event names. You get a plain-English report with a ranked fix list, unbranded, ready for your logo. Your client never hears from us.
What the audit checks
One site, one property, the tags and platforms that feed your reporting. Read-only throughout.
Property and data streams
- Duplicate or missing GA4 tags across templates
- Key events (conversions) marked correctly, and only once
- Ecommerce events:
view_item→add_to_cart→begin_checkout→purchase
Tag Manager container
- Tags firing twice, firing on the wrong trigger, or not at all
- Hard-coded tags fighting tags in the container
- Consent mode behaviour and tags firing before consent
Ad platform tracking
- Meta pixel and Conversions API: duplicate purchases, missing event IDs
- Google Ads conversion tags and enhanced conversions
- TikTok, Pinterest, Microsoft UET where installed
Naming and taxonomy
- The same action sent under several spellings (
add_to_cart,AddToCart,Add to Cart) - Near-matches that should stay separate
- Renames that left the old name still firing
Properties and values
- One key under two spellings (
device_type/deviceType) - One value under many spellings (
US·U.S.·us) - Events missing the fields that make them usable
Where the counts split
- Store or CRM totals compared with GA4 and the ad platforms over a set period
- Each gap explained or marked as unexplained
- What "normal" difference looks like and what doesn't
What your agency gets
A white-label report
A PDF plus an editable document with no Cold Index branding anywhere: not in the file, the footer or the metadata. Add your logo and send it as your own.
A ranked fix list
Every finding has a severity, the evidence, why it matters to the client's numbers, and a specific fix. High-impact items come first so your team knows where to start.
A clean naming list
The proposed event and parameter names, with old spellings mapped to new ones, so the cleanup sticks after the fixes ship.
Audit only, by design
We don't change anything in the client's accounts. Your team keeps the fixes, and keeps the client relationship.
See what your client gets
Each finding comes with a severity, the evidence, why it matters to the client's numbers and a specific fix, ranked so your team knows where to start. The sample is built from demo files with a YOUR LOGO slot, so you can see exactly what you'd send.
per site, fixed
- GA4, GTM, ad pixels, event names and parameters
- Store or CRM vs platform reconciliation
- Unbranded PDF + editable report, naming list
- 5 business days from read-only access
- One round of written questions
- Invoiced after delivery, no upfront payment
What $350 covers: 1 website (one domain), 1 GA4 property, 1 GTM container, up to 3 ad pixels (e.g. Meta, Google Ads, TikTok), up to 60 distinct event names, and one round of written follow-up questions. Anything bigger is quoted before work starts.
Email to bookBooking
Email hello@coldindex.net with:
- The site URL
- Which platforms are involved (GA4, GTM, Meta, Google Ads, others)
- What's prompting the audit: a launch, a migration, numbers that don't match
We reply with confirmed scope and next steps. Several sites for the same client, or a recurring audit? Mention it and we'll quote per batch.
How the white-label arrangement works
You stay the face of the work. We stay invisible.
- Email to bookSend the site URL and what the client is worried about. We confirm scope and the price in writing.
- Read-only accessAdd us as a Viewer on GA4, Read on GTM, and read access on the ad accounts. The invites come from your agency, so access runs through you.
- AuditWithin 5 business days you get the unbranded PDF and editable report, plus the naming list.
- You presentYour logo, your voice. Send questions before the client meeting and we answer them in writing.
We never contact your client and don't appear in anything they see. We'll sign your NDA, and we don't name agencies or their clients anywhere.
Questions
Do you fix the tracking too?
No, the audit is audit only. Each finding comes with a specific fix your team can carry out, and no one outside your agency touches the client's accounts.
What access do you need?
Read-only: Viewer on the GA4 property, Read on the GTM container, and read access on the ad accounts in scope. A store or CRM order export for the review period lets us reconcile the counts.
Can the report really carry only our brand?
Yes. Cold Index doesn't appear in the PDF, the editable file, the footer or the document metadata. You can edit the wording to match your house style.
What platforms do you cover?
GA4 and Google Tag Manager on any site, including Shopify, WooCommerce and custom builds, plus Meta, Google Ads, TikTok, Pinterest and Microsoft Ads tracking where it's installed. If a client uses something else, ask before booking.
How does payment work?
We invoice after delivery, not upfront. You get a Stripe invoice from Cold Index for $350 per site when the report lands, payable by card or bank transfer within 14 days. Your client is never invoiced by us.
When does the 5 business days start?
When all the read-only invites are accepted and the order export (if any) has arrived. We confirm the delivery date in writing at that point.